What’s your color? Italy is well known as the worldwide center of high fashion. The BaBylissPRO® ITALO Luminoso was created in the tradition of Italian craftsmanship to bring a level of personalization that elevates a styling tool from simply “a dryer” to “YOUR dryer.” Express your individuality and create a unique style by selecting from the 8 different colored accent filters included with each dryer. You can change your dryer's look as often as the mood strikes you. Mix. Match. Make it yours! Engineered to exacting standards, the ITALO Luminoso is powered by a long-life, professional, Italian AC motor. Capable of delivering superior air pressure and airflow, the ITALO Luminoso adds ceramic heat technology to help maintain hair’s natural hydration with fast drying time, resulting in brilliant shine.